AMAR BEKA.

[ CASE STUDY · HEAD OF DEVELOPMENT & PRODUCT OWNER ]

LIVE · REVENUE ATTRIBUTION SAAS

LEADJOURNEY.IO

A SaaS platform that follows every click from the ad that produced it to the revenue it closed — ad platforms and CRM in one dashboard. I lead its development and own the product, from roadmap to release.

VIEW LEADJOURNEY.IOHOW IT WORKS
  1. 01AD CLICKGoogle, Meta, TikTok and LinkedIn — every click captured with its campaign.
  2. 02LEADThe form, call or booking it turned into, joined to that click.
  3. 03DEALFollowed into the CRM as it moves through the pipeline.
  4. 04REVENUEWon revenue attributed back to the campaign and creative that earned it.
SCAN TO OPEN ON YOUR PHONEleadjourney.io ↗
ROLE
Head of Development & Product Owner
TIMEFRAME
Oct 2025 — Present
WHERE
Germany · Hybrid

[ HOW IT WORKS ]

THE PROBLEM & APPROACH

Marketing teams spend on Google, Meta, TikTok and LinkedIn, and close deals in a CRM — but the two rarely meet, so nobody can say which ad actually produced revenue. LeadJourney joins them: every click is followed from the ad that produced it to the deal it eventually closed.

I own the product end to end: the roadmap, what gets prioritised, the architecture decisions and the release cycle. I built the ad-platform and CRM integrations the attribution rests on, and ship the AI features on top of it — agents, RAG assistants and automation — tuned for quality, latency and cost.

The work splits roughly in half: deciding what is worth building, and making sure what gets built keeps running once it is out. Internal and external developers work to code-quality and performance standards I set.

WHAT I BUILT

Revenue attribution

Ad spend and CRM deals joined in one dashboard, so revenue is traced back to the campaign and creative that earned it.

Ad & CRM integrations

Google Ads, Meta, TikTok and LinkedIn on one side, the CRMs customers already use on the other.

AI features

AI agents, RAG assistants and automation, measured on answer quality, latency and cost per call.

Product & team

Roadmap, prioritisation, architecture and releases, with internal and external teams working to shared quality standards.

See it for yourself

LeadJourney is live. Open it, or get in touch to talk about how it was built.

VIEW LEADJOURNEY.IO